Our Philosophy

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Ask shoppers to behave like shoppers

Traditional market research tests ask consumers to answer lengthy, detailed, and BORING questionnaires. But that’s not how people shop in real life.

We want shoppers to behave like shoppers. And to do that, we present them with scenarios that replicate real life shopping, be it online or in a store.

Ask shoppers to behave like shoppers
Use larger sample sizes than traditional consumer tests

Use larger sample sizes than traditional consumer tests

To ensure that results of our tests are statistically sound, we aim to use larger sample sizes than traditional market research tests. This gives our clients more confidence in the results and clearer, more accurate insights into how consumers view their products.

With a Larger Base Size than Traditional Consumer Tests

To make sure every option we test has a better chance to be statistically different we use larger base size than usual tests do. Like this you can have more confidence in the new product/ element you test to launch

With a Larger Base Size than Traditional Consumer Tests

Trusted by many Companies

We can help facilitate the recruitment process with a wide range of worldwide panelists who possess detailed information regarding their respondents.